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  • Writer's pictureAshley Abdul

Implementing Marketing into Your Life as a Small Business Owner

As a small business owner, you most likely wear all the hats to keep your operation running. Managing your marketing into your daily tasks has become impossible, and all the social media posts urging you to MARKET YOUR BUSINESS can become overwhelming.


As we continue to grow and rely on digital marketing to promote our businesses, one of the most common comments I receive is ‘I just don’t have the time to do it’. Which makes complete sense – that is why they have social media managers and digital marketing experts.


Based on my experience of working with clients and identifying the key elements of the marketing experience, I have pulled out 5 ways that you can easily implement marketing into your business tasks without feeling the burden or lack of interest in doing so:


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1


Pick 3 reasons you want to develop your digital marketing and write them down as goals. Add 2 targets to support these reasons and then an additional two tactics on how to accomplish your target.


Let’s walk through an example together:


I am the business owner that sells natural creams, soaps, body oils and more. I have already established that my target audience is young person living in the city, looking to adapt to a natural, zen lifestyle.


Here is 1 of the 3 reasons I want to develop my digital marketing:


· I want to increase my brand awareness and be a reputable business in the mental wellness industry


Now, I am going to add my action items to reach these goals as well as an indicator of the completed task. The bottom is organized as follows:


Goal -> Target -> Tactic


GOAL:


I want to increase my brand awareness and be a reputable business in the mental wellness industry


TARGET:


Actively reach out and share my business with potential partners who can help promote me and share my work with their audience due to the nature and context of our aligning values


TACTICS:

  • Create a shareable infographic that I can attach to emails when outreaching those outlines what my business does

  • Draft an email template that I can easily edit to fit each business/individual I reach out.

  • Reach out to 10-15 businesses monthly sharing my work. My email will include a clear call to action (CTA) and return on investment (ROI).


2


Develop a brief description of the story you want to continually share to your target audience.


In a short book I read by marketing expert Seth Godin, he says that your business is addressing a worldview. It is important that you consider this and keep it in the back of your mind.


Seth Godin defines this as “the rules, values, beliefs, and biases that an individual consumer brings to a situation.”


By understanding your audience, your story and the worldview they bring, it’ll help you advance the story of your business through all forms of marketing and communications that leave your business to the outside world.


Write down this mini description and stick it somewhere – so you are continually reminded of it and you can use this as a guide when developing marketing ideas.


3


Be realistic about what you are going to do and set these tasks up so you can accomplish them on a regular basis.


Visit the targets and tactics you created in the first step and ask yourself if they are realistic. If you know you will only be able to get to 1 blog a month, make this your starting goal and then expand from there. With marketing, it’s important that you don’t overload once you begin because it can easily become discouraging while running your entire business. Aim low and once you can maintain this, set the bar a bit higher.


4


Set up your schedule like this to start as it will help outline what these items should include to get yourself started with a clear to do list.


Check out this potential goal organization format:



5

As a final step to keep yourself on track once the tactic is outlined, you should identify the steps to maintain this and implement it into your schedule. For example, once you have crossed off all the tasks on the list above, the last task is usually and indicator of how you maintain this task. In the example, the last task is reach out to 10 businesses. Schedule an hour out of the month to reach out to the 10 businesses and then schedule a half hour every couple days to follow up and respond.


Maintaining your marketing can be difficult and overwhelming. By doing these steps and keeping these items in mind, you may only end up investing about 10-15 hours a month into your business growth without having to invest hundreds of dollars into doing so.


Interested in learning more? Shoot me an email with your questions and I’d be happy to offer some free advice!

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